Special Edition Toys To Mark Our 50th Birthday

Did you know we’re celebrating a special milestone this year? That’s right, the Early Learning Centre is 50 years old! For half a century, we’ve been creating toys that spark imagination and joy, and while we don’t like to boast, that’s a lot of experience in making little hearts happy!

Since 1974, ELC has been a trusted name in early childhood play, and to mark our 50th year, we’ve crafted some truly special toys to celebrate this journey.

Honouring 50 Years with Something Truly Special

When we started dreaming about our 50th birthday, we knew it had to be something extraordinary – something that captures the essence of what makes ELC special. With our beloved Happyland collection still going strong, and previous limited editions cherished by children and adults alike, it felt only right to celebrate with the residents of our favourite little town…

Happyland Special Editions

Over the years, Happyland has brought together a world of characters, offering endless opportunities for imaginative play and storytelling. From the Royal Wedding in 2011 to the King’s Coronation in 2023, Happyland has commemorated significant moments with themed, Limited Edition sets that delight both young and old.

All Aboard – Next Stop, Happyland!

Designed with love and care, Happyland toys are made to inspire creativity and support your child’s development. Each playset is a gateway to new adventures, with characters and vehicles that you can mix and match, letting your little one create their own stories and explore new worlds. Imagine taking the King on a rocket to the zoo or sending a bus driver on a pirate ship adventure.

The Happyland 50th Birthday Bus Collection

Imagine the excitement as they board the 50th Birthday Bus, ready for a ride with all their favourite Happyland friends! And what’s a birthday without a little surprise? Not just one, but two Limited Edition Happyland buses have rolled into town!

Happyland Limited Edition Gold London Bus

Shining bright with a unique gold finish, this Limited Edition Gold London Bus is numbered 50, just like our birthday.

With just 3,150 pieces available worldwide, each bus comes with a numbered limited edition sticker to make them even more collectible.

Packed with fun features for your little one to explore, why not lift off the top deck and settle your passengers down for a celebratory ride around Happyland!

Happyland Special Edition London Bus

With elegant gold trims and special touches, our classic Happyland bus has been given a 50th Birthday glow-up! Your little ones will love steering through Happyland, listening to the bus sounds, and letting passengers off at the golden 50th Bus Stop.

A Very Special 50th Birthday Bear

To add to the celebration, be sure to check out the super soft Birthday Bear.This adorable bear features embroidered eyes, fluffy textures, and a hint of shimmery gold including an adorable golden bow, gold ears and cute golden paws perfect for cuddling or taking on adventures.

Nearly everyone has a cherished teddy from their childhood, and we wanted to create a perfect first toy. Whether it’s a gift for a little one or a keepsake for future generations, this bear is the perfect way to celebrate our 50th anniversary.

Join us in Celebrating 50 Wonderful Years

We’d love for you to celebrate with us throughout 2024. Many of our customers grew up with ELC, and we’re excited to share our birthday with you. From nostalgic looks at our iconic toys to stories about how it all began, join us in this special year as we reminisce and look forward to the future of play.

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